OVERVIEW
Business to business sustainable gift boxes
Based in Belgium, BeKind prioritize kindness and sustainability. No cheap, low quality, non-ethical products, ever!
Working with carefully selected partners who align with the businesses sustainable values, ensuring vegan, ethical, cruelty-free, natural, and plastic-free gifts.
"Send socially conscious gift boxes that will be truly appreciated by the recipient."
ROLE
Head of Product Design
Project planning and budgeting, Client liason, Full design process from inception through to delivery and implimentation on the WIX platform.
Original home page - January 2023
The website was very long and over-complicated with a lot of duplicate information. This made the user journey very slow and at time confusing.
My brief was to modify the current website to create a leaner, trimmed down version which supports the journey, without overwhelming users with information and decisions.
Once approved, I was too action the changes directly on the clients website hosted on Wix.
The client did not have a large budget so this was to be a short project of the curernt website, rather than creating a new site.
Understanding the problem
I conducted a workshop with the founders Ellen Van Neste and Edgar Goossens.
The goal was to map and agree upon the desired customer journey, understand what was really important and of interest to customers. Then turn this into a more direct and trimmed down product.
Ellen Van Neste
Edgar Goossens
Problem
Goal
Website users needs socially conscious gift boxes to send as gifts to clients because they want to build relationships with clients while also reinforcing their company's green credentials.
BeKind website will let users view gift boxes and request quotations which will affect business customers in charge of client / employee relations.
This will be achieved by clear and concise information delivery and an instant quotation process.
We will measure effectiveness by the number of quotations provided, and the number of quotations leading to orders.
Competitor Analysis
Book Block
Features - Excellent
Categorised gift boxes
Create your own
Personalised gifts
Not Another Bunch of Flowers
Mobile Experience - Excellent
Mobile-first site design
Easy and clear to navigate
Good use of space in a vertical scrolling style.
Moonpig
Desktop Experience - Excellent
Highly polished design
Clear buttons and CTA's
Good use of space and grouping.
Defining the flow
The flowchart shows how a user will move through the dashboard.
Design - Lo-fidelity sketch prototypes
After the flow was defined, paper sketches were used to generate a range of ideas that could be developed, prototyped and tested with users.
Development - Hi-fidelity prototypes
1 - Users need a homepage that is direct and to the point.
Original Homepage - Hero / intro text / CTA button
New Homepage - Improved hero / simplified intro text
2 - Users need clear guidance on the two giftbox options
Original Giftboxes - Both options look identical
New Giftboxes - Specific images / concise text
3 - Users need clear choices, to make the decision process easy and straigtforward.
Original Tastebox - Box choices are not clear
New Tastebox - Box choices are clearly arranged by size
4 - Users need a straight forward way to request a price.
Original Price Request - Over-complicated
New Price Request - Simplified workflow
Delivery
The client was happy with the prototype and signed-off the development phase. The prototype was now to be actioned on the customers live Wix site, publishing a desktop and mobile version
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